Kupu Stories

How might we help people learn te reo Māori?

UX Design Usability Testing


Using Google Translate and Cloud Vision technology, Kupu uses advanced Machine Learning to understand the objects in your photos and translate them, in real-time. Spark wanted to build on the sucess of Kupu, with an update for Te Wiki o te Reo Māori 2020 that let users translate multiple words/photos into a story. I designed a UX that morphed the creative breif into a flow that integrated into the apps existing UX and navigation patterns.

My Role

UX designer

The team

Creative team, UX designer, UI designer and front-end developer

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© Nic Seagrave 2022